Post by hhsussex on Jan 14, 2015 12:16:21 GMT
Inevitably the subject of cricket broadcasting rights has been bound up with the wider discussions on the future of T20 and the various Big Bash-related arguments about the desirability of franchises, yet cricket is not alone in being a sport whose lifeblood is threatened when broadcast exposure is limited to commercial television.
This Guardian article about golf and the future for coverage of the British Open www.theguardian.com/sport/blog/2015/jan/14/golf-bbc-open-championship makes interesting reading in the context of cricket's woes with Sky. Indeed, some sentences could be transposed from a discussion of threats looming over golf to an ananalysis of what has happened to cricket since 2005:
When dipping in to cover just one tournament a year on a full-scale broadcast basis, it is impossible to build up consistency of coverage. While Radio 5 Live offers regular and strong XXXXXX coverage, BBC television has shown a distinct lack of appetite when away from the XXXX setting. When you pay lip service to a product, it would be ludicrous to simply expect to receive it on the grounds of history alone.
and transposing cricket references for golf in the following piece
Yet there is a wider issue, one which actually has roots in the selection of Lewis Hamilton over yyyy as the BBC Sports Personality of the Year last month. Unlike xxxx, Formula One has exposure and presence on terrestrial television which triggers a clear benefit in terms of public consciousness. xxxx and yyyy lost out because not enough people had witnessed what he had done during an epic summer of 2014.With a fierce battle for the capturing of attention in a sporting context a notable component of this era, golf would suffer from further removal from the mainstream
Perhaps golf and its administrators in Britain will manage their affairs better than cricket under Jabba the Hutt and the Chairpolisher.
This Guardian article about golf and the future for coverage of the British Open www.theguardian.com/sport/blog/2015/jan/14/golf-bbc-open-championship makes interesting reading in the context of cricket's woes with Sky. Indeed, some sentences could be transposed from a discussion of threats looming over golf to an ananalysis of what has happened to cricket since 2005:
When dipping in to cover just one tournament a year on a full-scale broadcast basis, it is impossible to build up consistency of coverage. While Radio 5 Live offers regular and strong XXXXXX coverage, BBC television has shown a distinct lack of appetite when away from the XXXX setting. When you pay lip service to a product, it would be ludicrous to simply expect to receive it on the grounds of history alone.
and transposing cricket references for golf in the following piece
Yet there is a wider issue, one which actually has roots in the selection of Lewis Hamilton over yyyy as the BBC Sports Personality of the Year last month. Unlike xxxx, Formula One has exposure and presence on terrestrial television which triggers a clear benefit in terms of public consciousness. xxxx and yyyy lost out because not enough people had witnessed what he had done during an epic summer of 2014.With a fierce battle for the capturing of attention in a sporting context a notable component of this era, golf would suffer from further removal from the mainstream
Perhaps golf and its administrators in Britain will manage their affairs better than cricket under Jabba the Hutt and the Chairpolisher.
